Our Team


Founded June 2016, Unveil.Social, SBC is a Minnesota Social Benefit Corporation with a pledge “to look past profit and make decisions that encourage societal advancement,” with a dedicated social mission that ensures future shareholders and managers maintain their responsibilities to both society and the company.

Russ Haywood, M.B.A.

CO-Founder / CEO

Russ Haywood is an entrepreneur and science fiction writer who believes in the power of real connection. His professional background includes product management and consulting. He holds Bachelor’s degrees in Philosophy and Political Theory from University of MN, Morris and an MBA from Hamline University. Russ is a GWOT veteran who served with the MN Air National Guard.

Nick Ehalt

CO-Founder / COO

Nick Ehalt is a change agent with more than 14 years of experience analyzing, studying and developing business processes in an effort to provide more efficient and effective systems. He most recently served as Inclusion & Diversity Global Lead - Business Development for Cargill and previously held roles in IT process optimization. He holds a B.S. in Industrial Technology from Bemidji State University.

Dr. Alison Berent-Spillson

Digital Social / Industrial Psychologist Lead

Dr. Alison Bernet-Spillson is a designer and cognitive scientist specializing in behavioral neuroscience and design strategy. She has a PhD in neuroscience and years of experience leading research and strategy operations in academic research and tech start-up environments.

Emily Cornell

Project Manager

Emily Cornell is skilled at getting the most out of the teams and projects she oversees. Prior to joining Unveil.Social, she spent 11 years in advertising & marketing agencies leading accounts and projects for brands such as HPE, Charter Communications, and Harley-Davidson.

Bryant Hagadorn

Software Engineer

Bryant Hagadorn is a Full-Stack software engineer who has worked for a multitude of startups and Fortune 500 companies. He holds a Bachelor’s in Economic Consulting from Indiana University’s Kelley School of Business and an Associate’s from Indiana University’s School of Social Work. His work spans from front-end development to work on the backend architecture of Target.com’s infrastructure, and he was lead engineer at transportation startup One20.

Nader Helmy

Software Engineer

Nader Helmy is a technologist and software engineer who graduated from Swarthmore College in 2017 with a B.A. in Computer Science and minor in Cognitive Science. He has an extensive writing, speaking, and performance background & is passionate about building startups, mobile apps, AI, and digital identity solutions.

Jesse Hemingway

Development Architect

Jesse Hemingway is a software architect and engineer with 20 years of experience solving complex problems in fast-paced environments. Jesse is a full-stack developer with emphasis on native iOS, Node.js, RESTful API design, relational and graph data modeling, and performance tuning. He holds a B.A. in Computer Science and Interactive Media from the University of MN at Morris.

Michael Szczepanski

Design Director

Michael Szczepanski has a passion for building products that solve problems in delightful ways. He has helped companies like Facebook, Google, and Ford with apps that inspire and create long lasting engagement with their users. Michael has a penchant for craftsmanship, simplicity, and precision when building digital products.

Melinda Rieck

Product Marketing Lead

Melinda Rieck is an ‘inbound marketing’ and ‘Pragmatic Marketing’ certified thought leader with a passion for results-driven digital marketing. She has brought market focus and strategy to multiple startups, ad agencies, and Fortune 500 companies.